39% of all active Web users visited newspaper Web sites in Q4 2007, with visits averaging 44 minutes a month, according to Newspaper Association of America. Users generated more than 3 bln page impressions on average, a 7.3% increase over Q4 2006.
| Year | Uniques | Reach, % | Pages Per Person | Pageviews | Time Per Person | Visits Per Person |
| 2007 | 60,035,743 | 37.75 | 47.79 | 2,869,190,785 | 42:59 | 8.11 |
| 2006 | 56,404,313 | 36.19 | 47.38 | 2,674,022,250 | 41:14 | 8.00 |
Source: Newspaper Association of America