| Reason | Percent of Respondents | |
| Lower APR/interest rates | 52% | |
| Better rewards/features | 38% | |
| Existing banking or other credit card relationhips | 3% | |
| Better customer service offered elsewhere | 3% | |
| Benefits for holding multiple accounts/cards | 2% | |
| Better account management features | 2% | |
| Source: comScore | ||