Infonetics Research conducted a survey of why the customers are choosing VOIP solutions over PBX ones. Surprisingly, cost was not a major factor for industrial deployment, which is rarely cheap. 72% of respondents pointed out to availability of new applications on VOIP platform. 59% liked the open standards that voice-over-IP telephone is based on, the same amount of respondents claimed scalability was the key. For 53% of survey participants the operating expenditures were reduced. Cost per port (50%), competition (44%), customer demand (34%), network consolidation (31%), customers rolling out their own VOIP networks (28%) and desire to utilize the latest in the network technology (25%) were also mentioned in the survey responses.