Nielsen//NetRatings researched the audience demographics of consumers, visiting technology and consumer electronics news sites. 63.45% of audience to such sites is male, and 37.67% of visitors are between 35 and 49 years old.
Demographics for technology |
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Target | Audience, 000 | Share, % | |
Total | 29,720 | 100 | |
Male | 18,858 | 63.45 | |
Female | 10,862 | 36.55 | |
Age | 2 – 11 | 326 | 1.1 |
12 – 17 | 2,080 | 7 | |
18 – 24 | 1,298 | 4.37 | |
25 – 34 | 3,857 | 12.98 | |
35 – 49 | 11,194 | 37.67 | |
45+ | 14,775 | 49.71 | |
55+ | 7,052 | 23.73 | |
65+ | 2,238 | 7.53 | |
Household Income |
$ 0 – 24999 | 1,865 | 6.27 |
$ 25000 – 50K | 6,060 | 20.39 | |
$ 50000 – 75K | 7,535 | 25.35 | |
$ 75000 – 100K | 5,534 | 18.62 | |
$ 100K – 150K | 4,947 | 16.65 | |
$ 150000+ | 3,253 | 10.94 | |
No Response | 527 | 1.77 | |
Source: Nielsen//NetRatings NetView |