Visitors to MySpace.com and Friendster.com generally skew older, with people age 25 and older comprising 68 and 71% of their user bases, respectively, comScore says. Meanwhile, Xanga.com has a younger user profile, with 20% of its users in the 12-17 age range, about twice as high as that age segment?s representation within the total Internet audience. Not surprisingly, Facebook.com, which began as a social networking site for college students, also draws a younger audience. More than one-third (34%) of visitors to Facebook.com are 18-24 years old, approximately three times the representation of that age segment in the general Internet population.
| Who visits social networking sites | |||||
| % of audience | Total Internet | MySpace | Friendster | Xanga | |
| Visitors, 000 | 173,407 | 55,778 | 14,782 | 1,043 | 8,066 |
| Age: 12-17 | 9.6 | 11.9 | 14.0 | 10.6 | 20.3 |
| Age: 18-24 | 11.3 | 18.1 | 34.0 | 15.6 | 15.5 |
| Age: 25-34 | 14.5 | 16.7 | 8.6 | 28.2 | 11.0 |
| Age: 35-54 | 38.5 | 40.6 | 33.5 | 34.5 | 35.6 |
| Age: 55+ | 18.0 | 11.0 | 7.6 | 8.1 | 7.3 |
| Source: comScore | |||||