Nielsen//NetRatings says more males than females visit online personals sites. The leading age group for online personals is 35-49. Most of the visitors have household income between $50K and $75K.
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Demographics for personals sites |
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| Category | Target | Audience, 000 | Audience, % |
| Overall | Total | 26,035 | 100 |
| Male | 13,788 | 52.96 | |
| Female | 12,247 | 47.04 | |
| Age | 2 – 11 | 510 | 1.96 |
| 12 – 17 | 2,931 | 11.26 | |
| 18 – 24 | 3,145 | 12.08 | |
| 25 – 34 | 4,265 | 16.38 | |
| 35 – 49 | 8,594 | 33.01 | |
| 45+ | 9,694 | 37.24 | |
| 55+ | 4,074 | 15.65 | |
| 65+ | 1,384 | 5.31 | |
| Household income |
$ 0 – 24999 | 2,029 | 7.79 |
| $ 25000 – 49999 | 6,394 | 24.56 | |
| $ 50000 – 74999 | 7,636 | 29.33 | |
| $ 75000 – 99999 | 4,252 | 16.33 | |
| $ 100000 – 149999 | 3,560 | 13.68 | |
| $ 150000+ | 1,908 | 7.33 | |
| Source: Nielsen//NetRatings | |||