Who visits online classifieds

People between the ages of 25-34, and those in households making at least $100,000 annually were each 23% more likely than average to visit classified Web sites. Users from the Pacific region were 29% more likely than average to visit classified sites.

US visits to classifieds sites

Audience, %
Age
12-17 9.0
18-24 12.1
25-34 17.7
35-44 20.5
45-54 22.3
55+ 15.0
Household Income
< $60K 41.4
$60,000 – $74,999 14.6
$75,000 – $99,999 16.9
$100,000+ 27.1
Region (US)
West North Central 7.7
Mountain 6.3
Pacific 19.7
New England 5.7
Mid Atlantic 14.7
South Atlantic 17.5
East South Central 4.0
West South Central 10.0
East North Central 14.3
Source: comScore