Nielsen published data on top ad buyers on network television in Q1-Q3 2007. The numbers reflect millions of dollars.
Product Category | Q1-Q3 2006 | Q1-Q3 2007 | Growth, YTY |
Automotives | $9,821 | $8,491 | -13.5% |
Pharmaceuticals | $3,755 | $3,854 | 2.6% |
Automotive- Local Dealerships | $3,629 | $3,426 | -5.6% |
Quick Svs Restaurant | $3,122 | $2,922 | -6.4% |
Motion Picture | $2,698 | $2,662 | -1.3% |
Teleph Svcs-Wireless | $2,478 | $2,657 | 7.3% |
Department Stores | $2,638 | $2,440 | -7.5% |
Direct Response Products | $1,592 | $1,639 | 2.9% |
Restaurant | $1,268 | $1,260 | -0.6% |
Credit Card Services | $1,223 | $1,219 | -0.3% |
Source: Nielsen