| Term: “Unemployment” | Share of Clicks Following Search | Index |
| Age of Head of Household | ||
| 18-24 | 4.2% | 118 |
| 25-34 | 23.5% | 126 |
| 35-44 | 24.4% | 86 |
| 45-54 | 26.5% | 96 |
| 55-64 | 14.4% | 101 |
| 65+ | 7.1% | 90 |
| Household Income | ||
| <$25k | 12.2% | 130 |
| $25-49k | 23.5% | 123 |
| $50-74k | 26.2% | 97 |
| $75-99k | 14.4% | 81 |
| $100k+ | 23.7% | 89 |
| Search Engine | ||
| Google Search | 60.8% | 87 |
| Yahoo! Search | 23.3% | 121 |
| MSN-Windows Live Search | 10.0% | 172 |
| AOL Search | 2.3% | 76 |
| Ask.com Search | 3.6% | 156 |
| Source: comScore | ||