| Category | Percent of Category Traffic from Search Engines, Apr-08 |
Percent Change in Share of Traffic From Search Engines, Apr-08 – Apr-07 |
Percent of Category Traffic from Google, Apr-07 |
Percent Change in Share of Traffic From Google, Apr-08 – Apr-07 |
| Health and Medical | 46.00% | 3% | 30.73% | 4% |
| Travel | 33.94% | 8% | 23.31% | 16% |
| Shopping and Classifieds | 25.40% | 0% | 16.61% | 4% |
| News and Media | 21.88% | 8% | 14.60% | 11% |
| Entertainment | 23.79% | 15% | 15.20% | 17% |
| Business and Finance | 18.08% | 12% | 11.65% | 22% |
| Sports | 12.43% | 17% | 8.37% | 24% |
| Online Video | 28.88% | 35% | 19.70% | 46% |
| Social Networking | 16.74% | 17% | 10.08% | 17% |
| Source: Hitwise | ||||