| Category | Percent of Category Traffic from Search Engines, Aug-08 |
Percent Change in Share of Traffic From Search Engines, Aug-08 – Aug-07 |
Percent of Category Traffic from Google, Aug-08 |
Percent Change in Share of Traffic From Google, Aug-08 – Aug-07 |
| Health and Medical | 44.24% | 3% | 31.07% | 12% |
| Travel | 35.26% | 8% | 25.97% | 22% |
| Shopping and Classifieds | 25.05% | 0% | 17.55% | 13% |
| News and Media | 20.37% | 2% | 14.49% | 15% |
| Entertainment | 23.29% | 12% | 15.93% | 27% |
| Business and Finance | 18.73% | 13% | 12.97% | 29% |
| Sports | 12.75% | 13% | 8.99% | 27% |
| Online Video | 30.96% | 33% | 22.59% | 56% |
| Social Networking | 16.47% | 23% | 10.72% | 44% |
| Source: Hitwise | ||||