Nielsen//NetRatings tracked the performance of sites carrying Google AdSense ads between Q2 2006 and Q2 2007. Google and Fox Interactive deal allowed MySpace to propel into the #1 spot of Google AdSense sites. In a single quarter MySpace was home to 142 mln. ad impressions, which is more than 4x compared to the next contender – Google properties. Note, however, that Nielsen//NetRatings tracks impressions, not click-through or performance of the ads.
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Fastest-growing Google AdSense sites |
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| Impressions | Growth | ||
| Property | Q2 2006 | Q2 2007 | YTY |
| MySpace | 3,304,457 | 142,132,876 | 4201% |
| 44,818,253 | 34,830,016 | -22% | |
| AOL.com | 8,327,507 | 10,903,509 | 31% |
| MapQuest | 3,367,935 | 9,751,184 | 190% |
| NeoPets | N/A | 5,799,114 | N/A |
| Source: Nielsen//NetRatings | |||