According to Nielsen//NetRatings, UK surfers are most likely to visit a Web site of a university or other educational institution after having searched on Google.
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Where UK surfers head from Google |
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| Destination | Audience, 000 | % of sector’s audience |
| Universities | 5,622 | 62% |
| Government | 5,420 | 54% |
| Mass Merchandiser | 5,311 | 37% |
| Research Tools | 5,242 | 62% |
| Broadcast Media | 5,103 | 39% |
| Shopping Directories | 5,084 | 52% |
| Communities | 4,761 | 36% |
| News & events | 4,433 | 39% |
| Local Guides | 4,302 | 52% |
| Special Interest News | 4,243 | 54% |
| Source: Nielsen//NetRatings | ||