Almost 23 mln people in the UK visited a search engine in January 2006, which represents 84% of the Internet population. The UK Internet population clicks on over half a bln links on search engines every month. Overall, the retail sector received the greatest number of people clicking-through from search engines. Mass merchandisers received the greatest number of people clicking-through, 7.6 mln, which represents 33% of the search audience and 28% of the entire UK Internet population.
Where UK surfers head after visiting search engines
|Sector||Audience, 000||% of audience||Leading brand|
|Shopping Directories||7,069||31%||Yahoo! Shopping|