Almost 23 mln people in the UK visited a search engine in January 2006, which represents 84% of the Internet population. The UK Internet population clicks on over half a bln links on search engines every month. Overall, the retail sector received the greatest number of people clicking-through from search engines. Mass merchandisers received the greatest number of people clicking-through, 7.6 mln, which represents 33% of the search audience and 28% of the entire UK Internet population.
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Where UK surfers head after visiting search engines |
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| Sector | Audience, 000 | % of audience | Leading brand |
| Mass Merchandiser | 7,587 | 33% | Amazon |
| Shopping Directories | 7,069 | 31% | Yahoo! Shopping |
| Government | 7,049 | 31% | The NHS |
| Broadcast Media | 6,805 | 30% | BBC |
| Universities | 6,750 | 30% | Oxford University |
| Research Tools | 6,277 | 28% | Wikipedia |
| Communities | 6,263 | 28% | Friends Reunited |
| Local Guides | 5,814 | 26% | Yell |
| News | 5,578 | 25% | BBC News |
| Travel | 5,526 | 24% | Expedia |
| Source: Nielsen//NetRatings | |||