| Rank | Market | % of Adults who spent $500 + online the past year |
||
| 1 | Washington, D.C. DMA | 39 | ||
| 2 | San Francisco/Oakland/San Jose DMA | 35 | ||
| 3 | Seattle/Tacoma DMA | 34 | ||
| 4 | Honolulu DMA | 33 | ||
| 5 | Phoenix DMA | 32 | ||
| 6 | Boston DMA | 32 | ||
| 7 | San Diego DMA | 32 | ||
| 8 | Austin DMA | 31 | ||
| 9 | Baltimore DMA | 31 | ||
| 10 | Denver DMA | 31 | ||
| National Average | 25 | |||
| Source: Nielsen | ||||