Nielsen//NetRatings published the list of the top growing Web categories. In June 2005 financial Web sites attracted more than $80 mln of Internet advertising, getting ahead of Web media and online retail. 53% of the active Internet universe, or 74 mln people in the US, are currently conducting financial activity online, says Nielsen//NetRatings. Online retailers have boosted their online advertising spending by a significant 77%. Telecommunications and travel rounded out the rankings with $43 mln and $33 mln, rising 38% and 26%, respectively.
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Top Web industries by estimated ad spending in June 2005 |
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| Industry | Impressions, 000 | Spending | YTY growth |
| Financial Services | 17,324,353 | $80,256,900 | 16% |
| Web Media | 18,647,642 | $74,743,300 | 15% |
| Retail Goods & Services | 15,650,888 | $72,795,200 | 77% |
| Telecommunications | 10,198,279 | $43,029,700 | 38% |
| Travel | 5,495,912 | $32,985,400 | 26% |
| Source: Nielsen//NetRatings | |||