Overall advertising spending by dating services increased 9% in Q1-Q3 2007 compared to Q1-Q3 2006, reaching $379.6 mln, according to Nielsen. The majority of ad spending dollars was focused on three specific media: Internet ($134.0 mln), national cable TV ($107.2 mln) and network television ($22.9 mln). National magazines came in a close fourth with $21.0 mln in ad spending nearly doubling its spending from $11.1 mln in 2006. Network television also saw a significant rise in spending, increasing 52 percent to $22.9 mln. Interestingly, only one dating service advertised in national newspapers in 2006, JDate.com. But in 2007, JDate.com’s ad spending was entirely online, with no other dating service placing ad dollars in national newspapers for the January – October 2007 time period.
| Media Type and budget in $ mil | Jan – Oct 2006 | Jan – Oct 2007 |
| Network TV | $15.1 | $22.9 |
| National Cable TV | $116.1 | $107.2 |
| Syndicated TV | $9.0 | $6.3 |
| Spot TV | $68.8 | $53.4 |
| Spanish Language TV | $2.0 | $1.6 |
| National Magazine | $11.1 | $21.0 |
| Local Magazine | $2.9 | $2.1 |
| National Sunday Supplement | $0.2 | $0 |
| National Newspaper | $0.3 | $0 |
| Local Newspaper | $2.8 | $2.4 |
| Network Radio | $17.8 | $13.5 |
| Spot Radio | $31.8 | $14.1 |
| Outdoor | $0.8 | $0.5 |
| Internet | $69.3 | $134.0 |
| Grand Total | $348 | $380.0 |