| Year | Super Bowl Game | World Series (# games) |
NCAA Basketball Men’s Final Four (# games) |
| 2002 | $134.2 | $ 141.2 (7) | $ 101.1 (3) |
| 2003 | $130.1 | $ 124.3 (6) | $ 117.6 (3) |
| 2004 | $149.6 | $ 113.4 (4) | $ 126.4 (3) |
| 2005 | $158.4 | $ 146.9 (4) | $ 142.2 (3) |
| 2006 | $162.5 | $ 160.8 (5) | $ 154.7 (3) |
| 2007 | $151.5 | $ 156.6 (4) | $ 168.4 (3) |