| Consumer Activity | 2007 | 2008 | Point Change |
| Visit a web site specified in the ad | 29% | 26% | -3 |
| Use search engine to find a website for the company | 14% | 22% | 8 |
| Visit the company website to find the name/phone number of a local agent | 16% | 20% | 4 |
| Call a toll free number in the ad | 13% | 9% | -4 |
| Not sure | 15% | 9% | -6 |
| Look online at a site other than the company website for name/phone number of a local agent | 8% | 8% | 0 |
| Look offline for the name/phone number of the local agent | 6% | 7% | 1 |
| Source: comScore | |||