Photo, personal description and hobbies play a vital role in online dating, Nielsen//NetRatings found from a survey of UK Internet users who have used online dating. Age and place of residence were also important considerations.
Reasons for contacting a person with online dating profile |
|
Reason to contact | % citing the factor |
Liked the photo | 74 |
Liked the description | 70 |
Liked hobbies and interests | 60 |
Liked age | 54 |
Liked where they lived | 46 |
Education level | 24 |
Profession | 15 |
Job | 14 |
Income | 5 |
Zodiac sign | 4 |
Source: Nielsen//NetRatings |