Photo, personal description and hobbies play a vital role in online dating, Nielsen//NetRatings found from a survey of UK Internet users who have used online dating. Age and place of residence were also important considerations.
| Reasons for contacting a person with online dating profile |
|
| Reason to contact | % citing the factor |
| Liked the photo | 74 |
| Liked the description | 70 |
| Liked hobbies and interests | 60 |
| Liked age | 54 |
| Liked where they lived | 46 |
| Education level | 24 |
| Profession | 15 |
| Job | 14 |
| Income | 5 |
| Zodiac sign | 4 |
| Source: Nielsen//NetRatings | |