What people consider when dating online: photo, description, hobbies

Photo, personal description and hobbies play a vital role in online dating, Nielsen//NetRatings found from a survey of UK Internet users who have used online dating. Age and place of residence were also important considerations.

Reasons for contacting a person
with online dating profile
Reason to contact % citing the factor
Liked the photo 74
Liked the description 70
Liked hobbies and interests 60
Liked age 54
Liked where they lived 46
Education level 24
Profession 15
Job 14
Income 5
Zodiac sign 4
Source: Nielsen//NetRatings