Photo, personal description and hobbies play a vital role in online dating, Nielsen//NetRatings found from a survey of UK Internet users who have used online dating. Age and place of residence were also important considerations.
|Reasons for contacting a person
with online dating profile
|Reason to contact||% citing the factor|
|Liked the photo||74|
|Liked the description||70|
|Liked hobbies and interests||60|
|Liked where they lived||46|