Western European teens age 15-17 purchase a new phone on average every 20 months, the fastest among all age groups, with 39% of teens purchasing at the one year mark. European young adults age 18-24 follow closely, buying new devices after 21 months. 35% of 18-24 year olds buy at the one year timeframe. On the other end of the spectrum, older mobile users age 55+ keep their cell phones an average of 2.5 years, with new purchases usually occurring around 31 months.
|Cell phone replacement rate|