Western European teens age 15-17 purchase a new phone on average every 20 months, the fastest among all age groups, with 39% of teens purchasing at the one year mark. European young adults age 18-24 follow closely, buying new devices after 21 months. 35% of 18-24 year olds buy at the one year timeframe. On the other end of the spectrum, older mobile users age 55+ keep their cell phones an average of 2.5 years, with new purchases usually occurring around 31 months.
| Cell phone replacement rate | |
| Age group | Months |
| 15-17 | 20.3 |
| 18-24 | 21.6 |
| 25-34 | 23.5 |
| 35-44 | 25.8 |
| 45-54 | 27.1 |
| 55+ | 30.8 |
| Source: Telephia | |