Web traffic to pet-related sites grew 115% in March over the previous month, from 9.1 mln unique visitors to 19.5 mln. Menu Foods, North America’s largest pet food supplier, announced a product recall on March 16th after receiving complaints in the United States about renal failure in pets who had consumed the food.
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Web traffic to pet food sites |
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| Audience, 000 | Growth | ||
| Site | Feb 2007 | March 2007 | MTM |
| Pet Food sites | 9,077 | 19,539 | 115% |
| menufoods.com | N/A | 12,838 | N/A |
| Petfinder.com | 2,654 | 2,911 | 10% |
| IAMS | N/A | 2,376 | N/A |
| PetSmart | 1,948 | 2,368 | 22% |
| Purina | 1,548 | 2,013 | 30% |
| PETCO.com | 911 | 1,206 | 32% |
| dogbreedinfo.com | 895 | 1,154 | 29% |
| 1800petmeds.com | 878 | 1,140 | 30% |
| akc.org | 1,077 | 1,121 | 4% |
| Next Day Pets | 768 | 838 | 9% |
| Source: Nielsen//Netratings | |||