Visitor stickiness: AOL – 340 minutes, Yahoo – 260, MSN – 147

In an article on Microsoft purchasing Lookout, The New York Times talks about the portal wars. According to ComScore Media Metrix, 111 mln people visited some part of MSN at least once in May. That is just slightly behind Yahoo, which had 113 mln visitors and Time Warner (including America Online), which had 112 mln. But MSN’s visitors spent 147 minutes, on average, looking at MSN pages in the month, far less than the 260 minutes that users spent on Yahoo or the 340 minutes they devoted to Time Warner sites.