According to comScore, second only to consulting physicians, women turn most often to the Internet for health information. 85% of women using the Internet have researched women’s health issues online while 63% have used the Internet specifically to learn about birth control options.
| Respondent Attitude | Percent of Respondents |
| Have not yet consulted a birth control-related UGC to research birth control options but open to the idea |
42% |
| Have previously consulted a birth control-related UGC | 35% |
| Would not consider using a UGC to research birth control options |
23% |