| K2-11 | T12-17 | A18-24 | A25-34 | A35-44 | A45-54 | A55-64 | A65+ | |
| On Traditional TV | 87:00 | 89:09 | 103:27 | 118:59 | 124:01 | 145:03 | 159:59 | 177:50 |
| Watching Timeshifted T | 4:16 | 3:36 | 3:55 | 9:28 | 8:13 | 6:46 | 5:49 | 2:57 |
| Using the Internet | 4:58 | 12:01 | 12:18 | 29:00 | 38:47 | 33:52 | 34:44 | 26:01 |
| Watching Video on Internet | 1:30 | 1:45 | 3:41 | 3:22 | 2:48 | 2:03 | 1:33 | 1:12 |
| Mobile Video Subscribers | n/a | 05:25 | 3:02 | 2:53 | 2:10 | n/a | 2:53 | 3:36 |
| Source: Nielsen | ||||||||