US premium SMS revenues reached $273 mln in Q1 2007

Premium SMS revenues totaled more than $273 mln, making up 32% of mobile content revenue in Q1 2007, according to Telephia. Download purchases paid for via premium SMS (at off-portal storefronts) totaled nearly USD 215 mln, accounting for 79% of premium SMS revenue. These off-portal storefront purchases include content such as ringtones and horoscopes. Voting/sweepstakes entries generated more than USD 35 mln. While voting/sweepstakes entries generated only 13% of total revenues for premium SMS transactions, they represented 47% of premium SMS volume, equaling more than 34 mln transactions.