Activity | Audience, 000 | Reach | Growth, % |
Sent/received photos or videos | 63,736 | 27.7 | 5.6 |
Received SMS ads | 54,922 | 23.9 | 8.2 |
Accessed news/info via browser | 41,894 | 18.2 | 9.7 |
Used email | 38,370 | 16.7 | 6.3 |
Listened to music | 21,006 | 9.1 | 8.5 |
Accessed social networking sites | 20,668 | 9.0 | 14.2 |
Played downloaded game | 20,468 | 8.9 | 6.1 |
Purchased ringtones | 19,556 | 8.5 | -1.1 |
Accessed downloaded application | 18,337 | 8.0 | 15.8 |
Watched Video | 7,523 | 3.3 | +5.6 |
Source: comScore |