US e-commerce revenues to reach 33 bln in 2007

US online retail sales this holiday season will reach $33 bln, a 21% increase over in 2006, according to Forrester Research. Apparel and accessories will top holiday shopping lists – 80% of respondents said that they would purchase something in this category online during the upcoming holiday season. A majority of consumers have a continued interest in free shipping promotions – 61% of online consumers said that they are more likely to shop online with a retailer that offers free shipping. Fewer consumers are willing to pay for “frills” like gift wrap or overnight delivery in 2007 – only 26% of consumers said they would pay for expedited delivery prior to the holiday season, down from 45% who said they would do so in 2006. Gift cards promise to be a big winner during the 2007 holiday season – 18% of online consumers said that they plan to spend more on gift cards in 2007, compared with in 2006.