More than 50% of US consumers would give up all forms of packaging provided for convenience purposes if it would benefit the environment, including: packaging designed for easy stacking/storing at home (58%); packaging that can be used for cooking, or doubling as a re-sealable container (55%); and packaging designed for easy transport (53%).
US consumers are slightly more likely to give up packaging for convenience purposes than the average global consumer. US consumers are least willing to give up packaging designed to keep products clean and untouched by other shoppers (26%); packaging designed to keep products in good condition (31%); packaging that preserves products to make them last longer and stay fresher (31%); and packaging information, including food labeling, cooking and usage instructions (33%). One in ten US consumers is not prepared to give up any aspect of packaging for the benefit of the environment.
