| Category | Traffic from search engines – January 2009 | Growth in share of traffic from search engines – January 2009-January 2008 | Traffic from Google – January 2009 | Growth in share of traffic from Google – January 2009- January 2008 |
| Health and Medical | 44.76% | 1% | 31.91% | 11% |
| Travel | 36.29% | 9% | 27.09% | 21% |
| Shopping and Classifieds | 24.97% | -2% | 18.36% | 9% |
| News and Media | 21.25% | -3% | 15.46% | 11% |
| Entertainment | 25.85% | 7% | 17.26% | 21% |
| Business and Finance | 20.03% | 13% | 13.47% | 28% |
| Sports | 15.59% | 16% | 9.56% | 29% |
| Online Video | 34.16% | 23% | 24.70% | 42% |
| Social Networking | 17.54% | 18% | 11.89% | 38% |
| Source: Hitwise | ||||