| Category | Percentage of category traffic from search engines – February 2009 |
Percent change in share of traffic from search engines – February2009- February 2008 |
Percentage of category traffic from Google – February2009 |
Percent change in share of traffic from Google – February2009- February2008 |
| Health and Medical | 46.52% | 4% | 34.06% | 16% |
| Travel | 36.24% | 10% | 27.08% | 22% |
| Shopping and Classifieds | 24.54% | -3% | 17.49% | 7% |
| News and Media | 21.79% | 2% | 15.88% | 13% |
| Entertainment | 26.41% | 9% | 18.61% | 23% |
| Business and Finance | 20.15% | 15% | 14.24% | 29% |
| Sports | 15.75% | 16% | 11.46% | 31% |
| Online Video | 35.64% | 24% | 26.88% | 41% |
| Social Networking | 17.29% | 10% | 11.30% | 25% |
| Source: Hitwise | ||||