AVN estimates US adult products market to generate $12.922 bln in 2006. Adult movies remain the largest sector at more than $3.6 bln or 28% of the adult entertainment market. Falling prices for adult DVDs caused a drop of 15% in revenue in that segment, but unit sales were up, indicating a continuing market for adult films. Distribution over cable channels showed the strongest growth in 2006 at 34%. AVN estimates the Adult Cable/PayPerView segment (home and hotel TV movies) now represents $1.75 bln in revenue, annually. Internet sales of adult content, which includes images, live-chat and live-streaming video, was also a strong growth area. In fact, AVN reports that in 2006, Internet Sales became the second largest adult entertainment segment, with 22% of the market or $2.8 bln in sales.
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Adult industry revenue segments in 2006 |
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Segment |
Share | Sales |
| Video Sales & Rentals | 28.0% | 3,622,000,000 |
| Magazine | 7.4% | 950,000,000 |
| Cable/PPV (TV) | 13.5% | 1,745,000,000 |
| Internet | 22.0% | 2,841,000,000 |
| Exotic Dance Clubs | 15.5% | 2,000,000,000 |
| Mobile | 0.3% | 39,000,000 |
| Novelties | 13.3% | 1,725,000,000 |
| Total | 100% | 12,922,000,000 |
| Source: AVN Media Network | ||