US ad spending to grow 4.6% in 2005

Universal McCann lowered the estimate for United States ad spending for 2005 to a gain of 4.6% from 2004. That compared with a gain of 6.4% predicted in December 2004 and a gain of 5.7% predicted in June 2005. By comparison, ad spending in the United States in 2004 rose 7.4% from 2003.