Directional shifts in measured ad spending are illustrated and summarized by the share allocations of individual media types. Internet display advertising gained 1.1 share points and finished the period at 7.7% of total expenditures. Magazines accounted for 20.2% of measured spending, up from 19.3% a year ago. The offsetting share declines came from Newspapers (down 1.0 share point to 17.8%) and Local TV (down 0.8 share points to 11.2%).
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US ad spending by media types |
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| MEDIA TYPE | Q1-Q3 2007 | Q1-Q3 2006 |
| NATIONAL TV | 31.7% | 31.8% |
| MAGAZINES | 20.2% | 19.3% |
| NEWSPAPERS | 17.8% | 18.8% |
| LOCAL TV | 11.2% | 12.0% |
| INTERNET | 7.7% | 6.6% |
| RADIO | 7.4% | 7.5% |
| ALL OTHER | 4.0% | 3.9% |
| Source: TNS Media Intelligence | ||