Total measured advertising expenditures in Q1-Q3 2007 inched upwards by 0.2% to $108.2 bln as compared to Q1-Q3 2006, according to TNS Media Intelligence. Total measured spending during Q3 2007 was up 1.3% versus 2006, reversing declines from the first half of the year.
|
Advertising activity by media in Q1-Q3 2007 |
|||
| Media | Revenues, mln. $ | Growth, % | |
| Q1-Q3 2007 | Q1-Q3 2006 | YTY | |
| TELEVISION MEDIA | $46,400.9 | $47,286.2 | -1.9% |
| NETWORK TV | $16,163.9 | $16,658.9 | -3.0% |
| CABLE TV | $12,730.5 | $12,155.0 | 4.7% |
| SPOT TV | $11,224.2 | $12,038.1 | -6.8% |
| SPANISH LANGUAGE TV | $3,251.9 | $3,257.7 | -0.2% |
| SYNDICATION – NATIONAL | $3,030.3 | $3,176.6 | -4.6% |
| MAGAZINE MEDIA | $21,807.9 | $20,826.1 | 4.7% |
| CONSUMER MAGAZINES | $17,293.3 | $16,251.9 | 6.4% |
| B-TO-B MAGAZINES | $2,687.4 | $2,842.4 | -5.5% |
| SUNDAY MAGAZINES | $1,322.1 | $1,228.6 | 7.6% |
| LOCAL MAGAZINES | $349.2 | $361.6 | -3.4% |
| SPANISH LANGUAGE MAG | $155.9 | $141.6 | 10.1% |
| NEWSPAPER MEDIA | $19,239.0 | $20,294.7 | -5.2% |
| NEWSPAPERS (LOCAL) | $16,612.5 | $17,507.9 | -5.1% |
| NATIONAL NEWSPAPERS | $2,364.6 | $2,518.2 | -6.1% |
| SPANISH LANGUAGE NEWSP | $261.9 | $268.7 | -2.5% |
| INTERNET | $8,380.0 | $7,149.3 | 17.2% |
| RADIO MEDIA | $7,972.8 | $8,115.3 | -1.8% |
| LOCAL RADIO | $5,377.6 | $5,478.2 | -1.8% |
| NATIONAL SPOT RADIO | $1,861.2 | $1,917.9 | -3.0% |
| NETWORK RADIO | $734.0 | $719.1 | 2.1% |
| OUTDOOR | $2,952.2 | $2,827.7 | 4.4% |
| FSIs | $1,372.5 | $1,386.3 | -1.0% |
| TOTAL | $108,125.3 | $107,885.6 | 0.2% |
| Source: TNS Media Intelligence | |||