Total US advertising spending is expected to increase 1.7% in 2007 to $152.3 bln, according to TNS Media Intelligence. The first half of 2007 is projected to advance by just 1.2% while the second half of the year is expected to post a gain of 2.3%.
2007 ad spending forecast
|Cable Network TV||+5.9%|
|Consumer & Sunday Magazines||+4.5%|
|Spanish Language Media||+3.7%|
|Source: TNS Media Intelligence|