Total US advertising spending is expected to increase 1.7% in 2007 to $152.3 bln, according to TNS Media Intelligence. The first half of 2007 is projected to advance by just 1.2% while the second half of the year is expected to post a gain of 2.3%.
|
2007 ad spending forecast |
|
| Medium | Spending growth |
| Internet | +16.0% |
| Cable Network TV | +5.9% |
| Outdoor | +4.6% |
| Consumer & Sunday Magazines | +4.5% |
| Spanish Language Media | +3.7% |
| Network Television | +1.3% |
| Syndication TV | +1.2% |
| Radio | -0.3% |
| Business-To-Business Magazines | -1.5% |
| Newspapers | -2.9% |
| Spot TV | -5.5% |
| Source: TNS Media Intelligence | |