Internet advertising revenues in the US continued upward totaling $16.9 bln in 2006, a new annual record exceeding 2005 by 35%. Q4 2006 internet advertising revenues totaled $4.8 bln, representing record revenues for a single quarter and a 35% increase over same period in 2005.
| Advertising market in 2006 | ||||
| Type of Advertising | 2006 | 2005 | ||
| mln. $ | Share | mln. $ | Share | |
| Display advertising | 3,685 | 22% | 2,508 | 20% |
| Sponsorship | 496 | 3% | 627 | 5% |
| Slotting Fees | 0 | 0% | 125 | 1% |
| Rich Media | 1,192 | 7% | 1,004 | 8% |
| All Display | 5,373 | 32% | 4,264 | 34% |
| Keyword Search | 6,799 | 40% | 5,142 | 41% |
| Classifieds | 3,059 | 18% | 2,132 | 17% |
| 338 | 2% | 251 | 2% | |
| Lead Generation | 1,310 | 8% | 753 | 6% |
| Totals | 16,879 | 100% | 12,542 | 100% |
| Source: IAB | ||||