| Category | Percentage of category traffic from search engines – December2008 |
Percent change in share of traffic from search engines – December2007- December2008 |
Percentage of category traffic from Google – December2008 |
Percent change in share of traffic from Google – December2007- December2008 |
| Health and Medical | 44.45% | 1% | 31.91% | 11% |
| Travel | 36.24% | 9% | 27.09% | 21% |
| Shopping and Classifieds | 25.81% | -2% | 18.36% | 9% |
| News and Media | 20.54% | -3% | 15.46% | 11% |
| Entertainment | 24.83% | 7% | 17.26% | 21% |
| Business and Finance | 19.19% | 13% | 13.47% | 28% |
| Sports | 13.33% | 16% | 9.56% | 29% |
| Online Video** | 33.69% | 23% | 24.70% | 42% |
| Social Networking** | 17.87% | 18% | 11.89% | 38% |
| Source: Hitwise | ||||