UK TV ad market grew to $2,234 mln in 2007

The UK is the second largest pay TV advertising market, contributing $2,234 million in 2007, according to Informa Telecoms & Media. The UK is atypical – there is only one ad-supported channel taking an audience share of more than 10%, though non-ad-supported BBC1 also passes this level. This provides for a healthy pay TV advertising sector as ITV is the dominant TV ad vehicle, Channel Four and Five are minority interest FTA ad-supported channels (each with an audience share of 4-7%) and no other ad-supported channel achieves an audience share above 2%, spreading ad revenues among many channels.