Traffic to comparison shopping sites up 61% in one week

Comparison shopping sites saw a 61% rise in traffic in the week ending November 27 compared with the week ending October 30, according to Nielsen//NetRatings. That outpaced the 35% rise in visits to e-retailers as a whole over the same period. Top comparison shopping sites logged about 0.3% of all Internet traffic, a 24% jump from a year earlier, according to Hitwise. Those sites accounted for 2.79% of all traffic to online retail sites.