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| 4 Weeks ending 06/23/07 |
4 Weeks ending 07/05/08 |
| Age |
Traffic share |
Age |
Traffic share |
| 18-24 |
32.22% |
18-24 |
34.75% |
| 25-34 |
21.45% |
25-34 |
19.69% |
| 35-44 |
22.05% |
35-44 |
18.54% |
| 45-54 |
15.35% |
45-54 |
16.69% |
| 55+ |
8.92% |
55+ |
10.33% |
| Income |
Traffic share |
Income |
Traffic share |
| <$30,000 |
20.83% |
< $30,000 |
20.17% |
| $30,000 – $59,999 |
27.47% |
$30,000 – $59,999 |
27.38% |
| $60,000 – $99,999 |
27.02% |
$60,000 – $99,999 |
27.36% |
| $100,000 – $149,999 |
13.18% |
$100,000 – $149,999 |
16.45% |
| > $150,000 |
11.50% |
> $150,000 |
8.64% |
| Gender |
Traffic share |
Gender |
Traffic share |
| Male |
51.51% |
Male |
50.77% |
| Female |
48.49% |
Female |
49.23% |
| Source: Hitwise |