| Category | Share of traffic from search engines |
Growth in share of traffic from search engines October 2007 – October 2008 |
Share of traffic from Google October 2008 |
Growth in share of traffic from Google October 2007 – October 2008 |
| Health and Medical | 44.92% | 0% | 31.88% | 10% |
| Travel | 35.71% | 10% | 26.41% | 24% |
| Shopping and Classifieds | 25.14% | -3% | 17.51% | 9% |
| News and Media | 20.90% | -1% | 15.09% | 13% |
| Entertainment | 23.57% | 9% | 16.12% | 25% |
| Business and Finance | 18.61% | 9% | 12.92% | 25% |
| Sports | 12.01% | 17% | 8.46% | 32% |
| Online Video | 31.83% | 24% | 23.51% | 49% |
| Social Networking | 18.61% | 24% | 12.33% | 48% |
| Source: Hitwise | ||||