Top advertisers, ranked by impressions, are based on data from AdRelevance, Nielsen//NetRatings’ advertising research service. An impression is counted as the number of times an ad is rendered for viewing.
Top 10 Advertisers by Company
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Advertiser* Impressions (000)
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Netflix, Inc. 1,893,655
Dell Computer Corporation 1,614,351
AT&T Wireless Services, Inc. 1,603,432
SBC Communications, Inc. 1,538,563
LowerMyBills.com, Inc. 1,499,420
InterActiveCorp 1,340,145
Classmates Online, Inc. 1,105,716
Freeze.com 1,090,645
Verizon Communications, Inc. 1,087,173
Monster Worldwide, Inc. 942,871
Impressions reported exclude house ads, which are ads that run on an advertiser’s own Web property.