With increased broadband penetration, a growing trend is accessing streaming media online at video sharing sites. MSN Video garnered 9.3 mln unique visitors in February 2006, growing 44% over February 2005. YouTube and Google Video grew from relative obscurity in February 2005 to substantial players in February 2006, drawing 9.0 mln and 6.2 mln unique visitors.
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Top video sites in February 2006 |
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| Site | Audience, 000 | YTY Change |
| MSN Video | 9,279 | 44% |
| YouTube | 9,045 | NA |
| Google Video | 6,246 | NA |
| iFILM | 4,336 | 102% |
| video.search.yahoo.com | 3,774 | 148% |
| Source: Nielsen//NetRatings | ||