Nielsen//NetRatings published a list of top apparel and beauty retailers in December 2007.
| Rank | Apparel/Beauty Retailer | Audience | Reach |
| 1 | eBay Clothing Shoes & Accessories | 22,865,384 | 6.7% |
| 2 | eBay Jewelry and Watches | 8,561,389 | 2.5% |
| 3 | L.L. Bean | 5,886,068 | 1.7% |
| 4 | Victoria’s Secret | 5,789,312 | 1.7% |
| 5 | Zappos.com | 5,747,256 | 1.7% |
| 6 | Lands End | 5,696,973 | 1.7% |
| 7 | Old Navy | 5,182,397 | 1.5% |
| 8 | Sephora | 5,179,496 | 1.5% |
| 9 | AVON | 4,779,203 | 1.4% |
| 10 | eBay Health & Beauty | 4,336,616 | 1.3% |
Source: Nielsen