Google maintained its position as the top Web property in the UK, with nearly 29.3 mln visitors, reaching 89% of the online population, according to comScore. Microsoft ranked #2 with 27.8 mln visitors, followed by eBay with 21.7 mln visitors and Yahoo! with 21.1 mln visitors. Facebook.com broke into the Top Ten properties ranking for the first time in the U.K. in December, displacing Fox Interactive Media (#11), which includes myspace.com, as the 10th ranked property with 12.4 mln visitors.
Dec 2007 | Nov 2007 | Property | Audience, 000 |
N/A | N/A | UK Internet Audience | 32,981 |
1 | 1 | 29,292 | |
2 | 2 | Microsoft | 27,760 |
3 | 3 | eBay | 21,683 |
4 | 4 | Yahoo! | 21,070 |
5 | 5 | BBC | 18,016 |
6 | 6 | Amazon | 16,309 |
7 | 9 | Time Warner Network | 14,387 |
8 | 7 | Ask Network | 13,937 |
9 | 8 | Wikipedia | 12,567 |
10 | 11 | 12,438 | |
11 | 10 | Fox Interactive Media | 12,224 |
12 | 15 | Home Retail Group | 12,211 |
13 | 14 | Apple Inc. | 11,690 |
14 | 13 | Bebo | 11,212 |
15 | 12 | Lycos Europe | 10,937 |
16 | 16 | CNET | 9,626 |
17 | 17 | Tesco Stores | 9,587 |
18 | 18 | DMGT | 8,238 |
19 | 21 | Dixons Stores Group | 8,078 |
20 | 19 | BSkyB | 7,792 |
21 | 20 | Play.com | 7,666 |
22 | 24 | Viacom Digital | 6,647 |
23 | 22 | Adobe | 6,280 |
24 | 25 | Kingfisher | 6,109 |
25 | 23 | Orange | 5,864 |