UK users who search on Google are most likely to end up on a university Web site, while Yahoo! Web searches are likely to lead users to shopping directories.
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Top UK search engines and click-through destinations |
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| Search engine | Audience, 000 | Share, % | Top click-through |
| 18,768 | 68.6 | Universities | |
| Yahoo! Search | 5,901 | 21.6 | Shopping Directories |
| MSN Search | 5,790 | 21.2 | Broadcast Media |
| Ask.com | 4,003 | 14.6 | Shopping Directories |
| AOL Search | 2,692 | 9.8 | Shopping Directories |
| Wanadoo Search | 1,545 | 5.7 | Mass Merchandisers |
| My Web Search | 1,043 | 3.8 | Mass Merchandisers |
| Microsoft Search | 814 | 3.0 | Software Manufacturers |
| eWoss | 677 | 2.5 | Internet Tools |
| Kellysearch | 637 | 2.3 | Mass Merchandisers |
| Source: Nielsen//NetRatings | |||