In the lead-up to the Fall television premiere season, sites dedicated to specific hit shows drove traffic to network TV sites. ABC.com experienced a 78% increase to 8.1 mln visitors, driven largely by traffic to the Dancing with the Stars site, which saw a 212% increase to 826,000 visitors, and Grey’s Anatomy, which saw a 206% increase to 679,000 visitors. NBC Network sites also saw a notable gain of 52% (to 7.5 mln visitors) in September, driven by traffic to the Deal or No Deal site, which increased 998% to 1.9 mln visitors. Both ABC.com and NBC Network captured spots on the list of Top 10 Gaining Properties in September. Also of note was the 33% increase to Discovery.com Sites (to 7 mln visitors) following the untimely death of Steve Irwin, the Crocodile Hunter.
MSN TV represented the top TV site overall with 12.7 mln visitors, followed by Yahoo! TV with 9.8 mln visitors and AOL Television with 9.6 mln visitors. Also notable was the 50% increase to TVGuide.com, which had 4.3 mln visitors in September. Online video sites also continued to gain momentum as visitation to the wildly popular YouTube gained 9% during the month, reaching 20.8 mln visitors. Video site Metacafe gained 134% to 4.2 mln visitors, representing the third biggest gainer for the month. In addition, TopTVBytes.com experienced a 72% increase to 6.1 mln visitors, representing the sixth top-gaining Web property for the month.
| Audience, 000 | Aug 2006 | Sep 2006 | Growth |
| Total | 173,407 | 173,428 | 0% |
| MSN TV | 9,336 | 12,737 | 36 |
| Yahoo! TV | 10,718 | 9,791 | -9 |
| AOL TV | 8,515 | 9,637 | 13 |
| ABC.COM | 4,576 | 8,140 | 78 |
| PBS | 6,857 | 7,568 | 10 |
| NBC Network | 4,937 | 7,515 | 52 |
| Discovery.com | 5,282 | 7,011 | 33 |
| CBS | 6,051 | 6,094 | 1 |
| TV.COM | 5,316 | 6,001 | 13 |
| DIRECTV | 5,186 | 5,282 | 2 |
| Source: comScore | |||