Nielsen//NetRatings published the list of top toys and games online destinations for kids.
| Property | Audience (in thousands) |
Reach (%) |
| Disney Online | 3,215 | 3.01 |
| eBay Toys | 2,221 | 2.08 |
| Cartoon Network | 1,944 | 1.82 |
| ToysRUs | 1,113 | 1.04 |
| Neopets | 936 | 0.88 |
| EverythingGirl.com | 744 | 0.7 |
| Barbie | 654 | 0.61 |
| PBS Kids | 604 | 0.57 |
| NickJr | 580 | 0.54 |
| Fisher-Price | 468 | 0.44 |
| Source: Nielsen//NetRatings | ||