| Site | Aug 2007 audience | Aug 2008 audience | Growth, % |
| Sports Category | 33,405 | 42,252 | 26% |
| Yahoo! Sports | 8,820 | 18,727 | 112% |
| ESPN | 10,314 | 11,936 | 16% |
| FOX Sports on MSN | 6,824 | 7,714 | 13% |
| SI Digital Sites | 3,913 | 6,490 | 66% |
| CBS Sports | 5,092 | 5,708 | 12% |
| NFL Internet Network | 4,630 | 5,692 | 23% |
| MLB.com | 5,521 | 5,486 | -1% |
| AOL Sports | 3,905 | 3,993 | 2% |
| Fantasy Sports Ventures Network | 1,019 | 3,926 | 285% |
| Beijing2008.cn | N/A | 3,026 | N/A |
| Source: Nielsen | |||